I have a client in the ATV tire industry that has a unique branding approach of putting cool cartoonish logo’s of each of their tires on the sidewall. I’ve done a few logos for them in the past and recently I was asked to come up with a fun logo for a new line of off-road/on-road hybrid tires called “Mongrel”.
My approach was to make the dog look tough, but not necessarily overtly mean.
I just submitted this to the client this morning for review so we’ll see if he would like to see any changes.
Update (11/17/2011): Here is the final version, the only changes the client requested were to add spikes to the collar and commented that the bone looked too pristine. Since these logos are reproduced in rubber and adhered to the tire’s sidewall, I decided that it was best to remove the gradient from the text.
