Australian-born artist Emily Connell was looking for a refreshed logo for her Jumble Bugs toy line and asked if I’d be interested in the project. I happily accepted on the condition that part of the payment be in trade for a couple of these amazing limited edition toys as I knew my 2 young daughters would go nuts over them (I was right!). Emily expressed that their current logo (below) looked too much like a font in her eyes and that she wanted something very colorful and fun.
Original Jumble Bugs Logo
I honestly thought that original logo was pretty decent, I loved the idea of the little eyes in the letters but I agreed that it could use some color and further customization. I started out with a “sketch” in Illustrator using colors from her website as a starting color palette. Most of my time to this point was spent on the word “JUMBLE” and not so much on “BUGS” but I sent it off to get some feedback to make sure I was headed in a favorable direction.
She liked the direction and had some great and detailed feedback on what else she’s like to see. I continued to work on the logo and after a few more iterations we finally ended up with the logo you see below. If only every project could go this smoothly, she got a logo she’s really happy with and my kids each got a couple of her amazing and unique creations.
Here’s how it looks implemented into her website, if you check out the actual site you’ll notice a very lively header where the image behind the logo changes from a sun to the rainbow pictures and then to a moon. I think the new logo looks great on all three.
